Frank and Peg’s, a locally owned and operated pet store of over 44 years has officially shut down today. I got the text message and then I had to call them to hear it for myself. It’s true. For them, it’s over. June 10, 2009.
Of course, it’s the economy that ultimately did them in. Just like all the other small businesses and a few large businesses closing these past six months. But the pet industry is different than say, restaurants or boat shops. People love their pets and will do anything to keep them and take care of them. Some people will feed their pets better than they feed themselves.
The pet industry is notably a safe industry to be in during recessions. In fact, dog businesses are booming right now. So what happened?
Competition, you say? Correct. There are big box pet stores all over Charlotte now. Getting into a price war with a giant corporation is not a smart thing to do if you are a small pet store but you still have to keep your prices within reason of what the big guys are charging. What is a small store to do when the big chain stores sell products below what the pet store buys them at wholesale?
Not only do the big box pet stores sell the same products but they also rarely run out of stock on those products. The smaller pet stores do not normally have the space to keep extra stock on hand nor do they have the same amount of retail space to offer the same variety as the big guys. And the reality is that the small stores cannot afford to tie their money up in extra stock the way the large stores can.
Could the internet be a factor in the small pet stores closing? Yes, it is another heavy blow to pet stores. Buying pet products online is far cheaper than paying what a traditional pet store charges. The average person does not appreciate the knowledge of the sales clerks working in the small pet stores. Most people work in pet stores because they love pets. They normally have a lot more pets than the average person. With all those personal pets, the pet store’s animals, and hearing customer’s stories on a daily basis this gives the average pet store worker more knowledge about which products would be better in your situation.
Instead, what most people do now is read online to research what they think they need and then buy a product to fill that need. Since we all buy products online, we all can admit to buying things we were not certain we needed and ended up not using or not needing those things. In the case of food, some foods just are not very good and pets will not eat it no matter how great the company markets it to be.
The pet store worker knows these things. They know which products are returned over and over. Which manufacturer’s products last longer than others. They know what typically works best in most situations.
Location is another issue. Like Frank and Peg’s being in business in the same location for over 40 years they cannot spread themselves out over Charlotte like the big box pet stores are. Why go across town to Frank and Peg’s when you can just run in and buy something at the closer, chain pet store even though you don’t know any of the employees who work there.
Don’t forget the grocery stores, Walmart, and Target. It’s a matter of convenience and price not about quality with these stores. Again, the brands they sell market their products well but are they really better? If you were to compare their products side by side with a better pet store brand you would find that although you will spend more in the pet store the product will normally last you longer and be of much higher quality.
The final, lethal blow to the small pet stores right now is the sad fact that many people are giving away or selling, if possible, their pets. Right now, more people are getting rid of their pets because they are moving and can’t take their pets with them. Aside from dog and possibly cat owners, the average pet store customer base is rapidly, if not exponentially, shrinking.
What is the pet owner to do? Times are hard for everyone right now. But if you drive a Mercedes, you are going to put the premium gas in your car even if you have to pay over $4 a gallon right now. You bought the car and you have to take care of that car.
Buy smarter. Go to the local, individually owned pet store you trust, speak to someone who has some knowledge and ask them for help. Instead of wasting money buying the lower end products, try the better brand for a change and see the difference. Maybe you did not even know you were wasting money buying that particular product.
Support the smaller stores. Most of them have their whole life’s savings invested in the stores. Most owners work 70-80 hours a week in the stores and a lot of that time is behind the scenes doing ordering, payroll, accounting, etc. The owners work so much harder than anyone else too because of all the other responsibilities that go along with owning a business.
There is nothing to be done for Frank and Peg’s. The owner and employees will probably join the unemployment line and try to get on with their lives. Their customers will surely miss them.